I am a multimedia marketing professional with strong experience designing, implementing and managing digital marketing content and digital marketing strategies. Video and social media influenced team player with a passion for experimenting and executing in the ever-evolving realm of digital media. Travel, sunsets and coffee enthusiast, passionate about sports (specially soccer, Formula 1, boxing and tennis) and music, fluent in English, Spanish and Portuguese; and has a basic level of French and German. Above are the companies I have had the honor to work with where I have coordinated many initiatives, generated and produced media content for TV and radio networks, as well as online and digital platforms. I am currently the Head of Content for the Bundesliga in the Americas, and the host & producer of the 'Uncovering the Cover' podcast. In 2014, I had the honor of being selected among the 40 Top Latinos in American Media, by The Huffington Post.
As the Director of Digital Content for Atlanta United FC, I lead the strategy, planning and execution of all the content from the club, for owned & operated platforms, social media and partner channels. I oversee and manage the content creation team to plan, schedule and implement content initiatives across Atlanta United’s online assets (atlutd.com, app, social media channels, web, and email) as well as media partners and other distribution channels, as required. I partner with strategy and data teams to set learning agenda, establish performance goals and take an insight-based approach to content strategy and optimization. Atlanta United FC joined Major League Soccer (MLS) in 2017 and won MLS Cup in 2018, and is one of the top ten football clubs in the world in average home attendance.