The 2021/22 Bundesliga season will kick off on August 13, 2021, and at the Bundesliga International Regional Head Office Americas in New York, we decided to give it a spin!

We approached the most-watched man on television, David Hasselhoff (Baywatch, The Knightrider), better known as “The Hoff” to promote the upcoming season. Together with ESPN we came up with this campaign concept which will be seen on ESPN’s digital platforms and soccer related television programming.

Thanks to The Hoff’s prominence in the United States and Germany, we’re aiming to reach the die hard Bundesliga fans as well as the new audience which will find in The Hoff an ode to the 80s TV nostalgia. Through the campaign, we’re highlighting the most prominent values of the Bundesliga, Star Power, Action, Goals and Hometown Heroes, as it’s the league with the most American players in history.

Stay tuned to ESPN’s platforms to check out the campaign and make sure to follow the 2021/22 Bundesliga season on ESPN, ESPN Deportes and ESPN+ in the United States.