Experiential Marketing Activations

Here’s a look at my work as a creative, director, producer & marketer. While engaging with audiences online is key, connecting with them offline is a must.

First ESPN+, Bundesliga Digital Watch Party for Der Klassiker

More than 1,200 fans from Borussia Dortmund and FC Bayern München signed up to the first Digital Watch Party hosted by ESPN+ and Bundesliga International for Der Klassiker, with special appearances from Bayern’s Alphonso Davies as well as Bundesliga legends Patrick Owomoyela (Dortmund) and Roy Makaay (Bayern).

Bundesliga transforms Ipanema Beach in Rio de Janeiro into a German football party

More than 6,000 fans attended the Bundesliga Experience Brasil in Rio de Janeiro this past weekend, November 9-10, an event held together with FOX Sports Brasil on the city’s famous Ipanema beach. The Brazilian Bundesliga legends Zé Roberto, Tinga, Paulo Sérgio and Juan joined fans for a number of football activities and watched ‘Der Klassiker’.

An incredible and unique football surprise in Mexico with the Bundesliga

We gave two amateur teams in Mexico City the surprise of their lifetime, when we treated them, to an official Bundesliga match experience.

Bundesliga se toma Ciudad de México

El pasado fin de semana, 6 y 7 de abril, organizamos en la Plaza de las Tres Culturas de Ciudad de México la Bundesliga Experience, un fan fest al aire libre donde los aficionados del fútbol mexicano y alemán se reunieron para celebrar lo mejor de la Bundesliga.