As the Sports Marketing instructor at Platzi, the largest e-learning platform in Latin America, I was invited as a keynote speaker at their annual Platzi CONF, which in 2021 took place fully online, as the world was coming out of the Covid-19 pandemic.

In my talk, I explained what made me fall in love with the industry and about the three intangibles that make up the Sports Industry, which is crucial for those willing to start working in sports marketing. See below (in Spanish):