Independent Consultant · Marketing, Storytelling & Branding

I help brands tell the stories that cross cultures—

Content strategy, brand storytelling, and bilingual marketing for sports, entertainment, fintech and media organizations across the US and Latin America. I live in a hyphen, because the world isn't black or white, I find that the most interesting stories are those that live in the in-between spaces.

See my work → Let's talk
Available in
Atlanta Miami New York Bogotá
Diego Pinzón
15+years in sports & media
Experience with
ESPN Univision FIFA World Cup EA Sports Major League Soccer Bundesliga Liga MX City of Atlanta Atlanta United FC Platzi Más Por Tic
What I do

Six disciplines. One goal: your story, heard.

I work with organizations who need a strategic partner to deliver an impactful message, across sports clubs, leagues, media companies, government agencies, fintech and sponsors. English and Spanish-speaking markets.
Full services overview →

01
Content & Editorial Strategy
From calendar architecture to voice guidelines — building content engines that consistently tell the right story to the right audience.
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02
Brand & Identity Development
Strategic positioning, narrative frameworks, and identity systems for teams, leagues, and media properties.
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03
Digital & Social Media Strategy
Platform-native strategies for sports and entertainment brands — matchday content to off-season engagement.
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04
Bilingual Marketing (EN/ES)
Native-bilingual campaigns — not translations. Strategies that work in Atlanta, Miami, New York, and Bogotá.
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05
Campaign Development
End-to-end campaign strategy for season launches, sponsorship activations, and cultural moments.
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06
Audience Growth & Community
Building engaged communities around sports teams, media brands, and content creators.
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15+
Years in sports & media
2
Languages, natively
4
Markets: ATL · MIA · NYC · BOG
Selected work
Sports Documentary Nominated Emmy Miguel Almiron

Sports Documentary Emmy Nomination: “Miguel Almirón Contar Contigo”

View project →
BRAD GUZAN RETIREMENT

How we planned Brad Guzan’s retirement announcement

View project →
MIGUEL ALMIRÓN DOCUMENTAL

The stroy behind Miguel Almirón Contar Contigo documentary

View project →
SOMOS ATLANTA DIGITAL

Somos Atlanta, the award-winning Latino focused campaign

View project →
See all work →
Original work

My own lab — where I practice what I preach.

HYPHENATED and Uncovering the Cover aren't side projects. They're proof of concept — living examples of the bilingual storytelling, editorial discipline, and audience-building work I do for clients.

Media Brand · Newsletter · Cultural commentary

HYPHENATED—

A media brand for the in-between generation. Stories about culture, identity, and belonging — in English and Spanish. A live demonstration of what brand voice for a bicultural audience looks like in practice.

Read on Substack

Podcast · Season 3 · Music culture

Uncovering
the Cover—

What cover songs reveal about the cultures that remake them. Six seasons of deep-dive editorial storytelling — a demonstration of long-form content strategy and bilingual audience engagement.

Listen on Spotify
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Latest episode · Uncovering the Cover

Listen to the most recent episode of Uncovering the Cover here

Listen Now →
About Diego

15+ years. Two languages. One through line—

I'm a Colombian-American communications professional, journalist, creative director, and leadership strategist. Over 15 years I've built frameworks, content strategies, led editorial teams, and launched digital brands for some of the biggest names in sports and media.

My edge: I work in both languages and with a deep passion for culture. I know what resonates with a Latin fanbase, and how to take your story to a US audience.

Work with me →
Diego Pinzón

Let's work together

Ready to tell a story
they won't forget?

Whether you're a club, a league, a media company, or a sponsor — if your story lives between two cultures, I'm the right partner. Available in Atlanta, Miami, New York, and Bogotá.

Send me a message → Or email directly