The sports industry is becoming increasingly specialized, dynamic, and global. Therefore, the sector demands enthusiastic and qualified professionals to drive this transformation process. As a result of the partnership between ALID and the Johan Cruyff Institute, in this webinar we will share recommendations on aspects to consider for entering the sports industry, skills to develop, most in-demand profiles, personal experiences, and reflections on the future of the industry.
Speakers:
Verónica Santana – Head of Human Resources at CONCACAF / Director of the Talent Commission at ALID. Strategic Human Resources Executive. Executive Coach. Business Administrator with a Master’s in Banking and Finance. Former HR Support Services Manager for Latin America at Kellogg’s. Currently leads the Talent Strategy at Concacaf.
Diego Pinzón – Director, Digital Media and Content at Atlanta United FC / Director of the Digital Marketing Commission at ALID. Sports Marketing Teacher at Platzi. Former Head of Content Americas at Bundesliga International GmbH. Founding Partner and Marketing Director of ALID – Latin American Sports Industry Association.
Patricio Baigorrotegui – Director & Co-Founder of Good Morning Sports / SPORTBIZ EUROPE / SPORTBIZ LATAM / President of ALID. Professional with over 15 years of regional experience in Latin America, generating, developing, and implementing various projects and businesses in the Sportainment, Financial, and Mass Consumption industries. Master in Sports Management from the Johan Cruyff Institute. Postgraduate degree in “Sports Law and Management” UCA / FIFA / CIES. Bachelor of Marketing (UCES). PDD from IAE Business School. Diploma in Sports Marketing.
Edgar Romero – Corporate Relations at Johan Cruyff Institute (moderator) Business, marketing, and sports management executive. Founding partner of Up Sports Group. Advisor to sports entities. Former Commercial Manager of Club Cerro Porteño. Master in Sports Management from the Johan Cruyff Institute-UAB. Currently a Ph.D. candidate in Education and Sports Management at the University of Barcelona.