I was invited to The GOAT Podcast, a Spanish show that interviews personalities from the world of sports making an impact in Latin America. Here’s an excerpt from it and watch the interview below:

Diego Pinzón, Senior Coordinator of Digital Strategy and Content at Atlanta United FC, explains why that could be sabotaging your reach.

In this episode of The GOAT Podcast, we discuss how to adapt content for each social network, using the example of Napoli as a brilliant case of platform differentiation. Diego also reveals how clubs can connect with diverse audiences—like the Latino community in the US—without being slaves to the algorithm.

You will learn:

• How to adapt your content for TikTok vs. Instagram

• Why Napoli is an example of digital success
• What clubs do to build loyalty with their fans beyond the stadium
• And why emotional content always wins in the long run