SportBizLatam, the fifteenth Latin American sport business congress held this September 4th in Bogotá, three of the world’s most important leagues presented their strategies and development and positioning projects.

The person in charge of opening the discussion was Diego Pinzón, Digital Marketing Manager for the Americas at the Bundesliga. The motto of the German league is ‘Football as it’s meant to be,’ and for the organization, this is rooted in the idea that the fan comes first, ahead of players and transfers. This is why they have the cheapest tickets among Europe’s top leagues.

The above is an excerpt from the Diario AS article where I was featured following my talk at SportBiz Latam in Bogotá. Read the entire article here (in Spanish).