Welcome to HYPHENATED—a newsletter for those of us who live between worlds.
No corporate jargon. Just real stories about sports, music, and the culture that shapes us.
HYPHENATED is a newsletter about the connections that shape our culture. While the industry often treats sports, music, and identity as separate verticals, I believe the most interesting stories happen in the mix—in the messy, beautiful space between worlds. It’s where the sugar cane field meets the football field, and where heritage meets the future.
The Concept
I write for those who live in the “hyphen”—people navigating the friction between two cultures, two generations, or two definitions of success. Whether breaking down a Bad Bunny performance, analyzing a legendary athlete’s exit, or exploring personal growth, the goal is to understand how these cultural collisions drive creativity and movement in our own lives.
The Promise
This isn’t about generic leadership frameworks or corporate tips. It’s a space for storytelling that looks at the world through a dual lens. If you want to understand the “why” behind the culture we consume—and find validation for your own journey in between worlds—this is the place for you. Welcome to the mix.
Below you will find summaries of each post and you can join the conversation here:
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The Analog Revolution | HYPHENATED
The “Analog Revolution” won’t stop but it won’t be as definitive as some claim. I’m part…
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The Miracle Only Happens When You Move: Lessons from Pelé, Bad Bunny, and My Mother
In the creative world, we obsess over the start—the debut album, the rookie season, the meteoric…
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Why Bad Bunny’s Grammy Win Was a Victory for the “Hyphenated” Generation
Last week, history was made. But if you only looked at the headlines, you might have…
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Mindful Leadership Framework
I’ve been fortunate enough to lead teams and mentor people in my professional career. It’s been…
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How we planned Brad Guzan’s retirement announcement
When we began planning for Brad Guzan’s retirement, we knew the announcement had to feel bigger…
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The stroy behind Miguel Almirón Contar Contigo documentary
DELTA AIR LINES TRAVEL STORIES BRIEF Create awareness about new global Delta routes and destinations among…
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8 Predictions About the Future of the Sports Industry and Its Technology
The below is an article I originally wrote in Spanish for Platzi, the largest e-learning platform…
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Fortnite and Marshmello have changed the music industry and sports business forever
The future is always uncertain, but there’s something that can’t be denied: Marshmello and Fortnite have…
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El día en que el fútbol me volvió a enamorar
“Pero dejá que me asiente a la redonda de tu alma, que voy a firmar contrato…
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De futbolista frustrado a periodista groupie
“Todo periodista deportivo es un futbolista frustrado”. No le voy a atribuir la frase a nadie,…